P&O Princess was spun-out of P&O in 2000 and became a separate company quoted on the London Stock Exchange. Carnival Corporation merged with P&O Princess in 2003 after a bitter financial battle with Royal Caribbean. P&O Princess Cruises plc continued as a London listed company but changed its name to Carnival plc. The two companies, Carnival Corporation and Carnival plc function as a single economic unit through contractual agreements between the two separate legal entities. Based on the agreed comparative values at the time of the merger, the Carnival Corporation shareholders obtained 74% and Carnival plc 26% of the shares in the new structure. Every share now has the same economic and voting interest but they are traded on different stock exchanges; Carnival Corporation in New York and Carnival plc in London.
The UK part of the joint company is managed from Carnivals Southampton offices. Its Chairman is David Dingle who originally joined P&O in 1978. Another Englishman, David Noyes joined Carnival in 2011 and became Chief Operating Officer of the UK companies in October 2014. Before 2011 he was with British Airways for 20 years. I suspect that is where the new P&O image comes from.
If the symbol of the flag is going to be applied on the bow so be it . But at least have the name located in a position so it can be seen like Brittania . All the fleet should conform to the same procedure . This looks like it was just left to the dockyard with no clear instructions from the owners .
Thanks for the insight Fred in no way was I blaming the Americans. I note with interest the corporate argument. I shared this insight from a person who has sailed on all of their vessels in the last eighteen years so I guess you could call it insider information.
A large proportion of the passengers are from the USA and whether we like it or not influence the business with their reviews.
The ships name was probably re-painted in on the raised lettering that has been there since build. Ships names have to be 'permanently marked ' on the hull by either welding on letters cut out of steel plate or centre-popping around the letters etc, and there may not have been sufficient time available to change the permanent position of the name.