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Aurora

Aurora

Aurora sporting her new bow livery.

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It is an American company selling it's wares using British Nautical History. It should not be surprising we shop at Asda, (Walmart). Which raises a question. "What is British?"
 

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I think that we should not blame the Americans.

P&O Princess was spun-out of P&O in 2000 and became a separate company quoted on the London Stock Exchange. Carnival Corporation merged with P&O Princess in 2003 after a bitter financial battle with Royal Caribbean. P&O Princess Cruises plc continued as a London listed company but changed its name to Carnival plc. The two companies, Carnival Corporation and Carnival plc function as a single economic unit through contractual agreements between the two separate legal entities. Based on the agreed comparative values at the time of the merger, the Carnival Corporation shareholders obtained 74% and Carnival plc 26% of the shares in the new structure. Every share now has the same economic and voting interest but they are traded on different stock exchanges; Carnival Corporation in New York and Carnival plc in London.

For more details see my SN Directory Article: -

http://www.shipsnostalgia.com/guides/Carnival_Corporation_History_-_Part_2#P.26O_Princess

The UK part of the joint company is managed from Carnival’s Southampton offices. Its Chairman is David Dingle who originally joined P&O in 1978. Another Englishman, David Noyes joined Carnival in 2011 and became Chief Operating Officer of the UK companies in October 2014. Before 2011 he was with British Airways for 20 years. I suspect that is where the new P&O image comes from.
 

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If the symbol of the flag is going to be applied on the bow so be it . But at least have the name located in a position so it can be seen like Brittania . All the fleet should conform to the same procedure . This looks like it was just left to the dockyard with no clear instructions from the owners .
 

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Thanks for the insight Fred in no way was I blaming the Americans. I note with interest the corporate argument. I shared this insight from a person who has sailed on all of their vessels in the last eighteen years so I guess you could call it insider information.
Regards (R)
A large proportion of the passengers are from the USA and whether we like it or not influence the business with their reviews.
 

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The ships name was probably re-painted in on the raised lettering that has been there since build. Ships names have to be 'permanently marked ' on the hull by either welding on letters cut out of steel plate or centre-popping around the letters etc, and there may not have been sufficient time available to change the permanent position of the name.
 

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