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Esso 1950

Esso 1950

Esso advert from my collection dated to 1950

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Hi Hasse I don"t know if this is true but someone once told me that when
the advertising men were thinking of a name for the company they needed
to find one that was neutral in all languages so it had no negative connections.
They failed because according to my source "ESSO" in Japanese means
"stalled engine".
 

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Category
Maritime Art
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hasse neren
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