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THE LINGERING DEMISE OF WHITE STAR
Contents
- 1 Introduction
- 2 The lingering demise of White Star
- 3 The collapse of the post war shipping boom
- 4 The elevation of Pirrie and Philipps
- 5 The Trade Facilities Act and the Northern Ireland Loans Guarantee Act
- 6 Pirrie-Kylsant Motor Ships
- 7 US Immigration Restrictions on transatlantic migration
- 8 Another Olympic collision
- 9 The Death of Viscount Pirrie
- 10 Kylsant obliged to take control of Harland & Wolff
- 11 IMM Consolidation
- 12 White Star Orders
- 13 Purchase of Oceanic Steam Navigation Company - White Star
- 14 White Star Line Ltd
- 15 The wreck of Celtic
- 16 The Last White Star Liners
- 17 Collapse and Bankruptcy
- 18 The end of White Star
- 19 The Political Survival of Harland and Wolff
- 20 Bibliography
- 21 Photographs
To the general public Titanic is possibly the most famous passenger liner ever built; largely because of the considerable loss of life that arose when she sank on her maiden voyage and the resultant media hype; then and ever since. If that tragedy had not happened, she would only have had fleeting fame and her name would be generally unknown today. Interestingly there have been other peacetime passenger ship disasters with greater loss of life that are unknown to the general public. The centenary of the tragedy has generated considerable interest in the Titanic story. Perhaps it is inevitable that there has also been a great deal of romance and fantasy surrounding the disaster. The aim of these Articles is to provide a factual account of why she was built; what she was; what happened on her maiden voyage, the aftermath of the tragedy and what happened to her two sister ships. This Part continues the history through to the final collapse of White Star.
For practical and technical reasons, the Articles are presented in the following parts: -
- Part 1. The establishment of White Star and Harland & Wolff
- Part 2. International Mercantile Marine Company
- Part 3. Olympic
- Part 4. Titanic
- Part 5. The immediate aftermath of the Titanic disaster
- Part 6. Britannic
- Part 7. The turmoil of war
- Part 8: The lingering demise of White Star
Definitions
- In these Articles the term Gross Registered Tonnage - usually abbreviated to GRT, or merely tons - is used to define the size of a ship. This term had no connection with weight. It was a measurement based upon a survey of the total internal watertight volume of a vessel, with 1 gross registered ton being equal to 100 cubic feet. The calculation was complex and subject to manipulation, with increases sometimes being engineered for prestige reasons and (more frequently) decreases being made to reduce harbour dues, pilotage charges, etc.
- White Star: For the greater part of the existence of the Line, White Star was merely the trading name of Oceanic Steam Navigation Company. To avoid confusion White Star is used in all respects in this Article.
The lingering demise of White Star[edit]
The collapse of the post war shipping boom[edit]
In June 1920, H&W completed the conversion of Olympic from its wartime troopship role, back to its transatlantic splendour. To Pirrie's great disappointment, at the ceremonial dinner to mark the occasion, the president of IMM announced that the deteriorating world trading conditions dictated that White Star could not proceed with the planned construction of a liner to replace her sister Britannic, which had been lost during the war.
At the H&W annual shareholders meeting the following month Pirrie announced that all of the Company's shipyards were fully occupied and that it had 90 vessels on order. He did not mention that there were no inquiries for further contracts. The post war shipping boom had come to a sudden end. Freight rates and the price of second-hand tonnage collapsed so dramatically that the H&W Commission Club arrangements were unable to provide their normal insulation from such problems. In the next few months H&W clients delayed the commencement of work on 10 liners and 2 were cancelled outright. Pirrie was forced to move from breakneck expansion to retrenchment. He ordered closure of building berths in Belfast, Govan and Greenock. Overtime was cut, war bonuses withdrawn, wages cut, staff and workforce laid off
The elevation of Pirrie and Philipps[edit]
Philipps and Pirrie had both been loyal supporters of the Liberal Party but neither had anything in common with the growing number of Liberals who supported nationalisation and state intervention in industry. Pirrie had originally been a supporter of Home Rule for Ireland but in the face of British political blunders; increasing Irish division and violence, he changed his allegiance to the Unionist Party. In 1920 the British Government enacted legislation that partitioned Ireland and in 1921 the Northern Irish Parliament was established, with Pirrie as one of its senators. He was made Viscount Pirrie in the same year, for his wartime work and for his services in helping to establish the Northern Irish Parliament. Philipps became the Unionist MP for Chester in 1916 and held the seat until 1922. In 1923 he was elevated to the peerage as Baron Kylsant, of Carmarthen and Amroth.

Photo 1: Lord and Lady Pirrie. He is wearing the uniform of an Irish Privy Councillor
The Trade Facilities Act and the Northern Ireland Loans Guarantee Act[edit]
The British economy fell progressively further into recession during the second half of 1921, prompting Lloyd George to act in October of that year by introducing a package of measures, the most important of which was the Trade Facilities Act (TFA). This was a guarantee facility that offered a total of £25 million Government backing for bank loans provided to finance capital expenditure in the British engineering and shipbuilding industries during 1922/23. Although the Act did not cover Ulster, a separate Northern Ireland Loans Guarantee Act was passed in 1922.
In a typically flamboyant gesture, Pirrie immediately applied for £1,000,000 assistance for the proposed H&W London repair establishment and £293,345 for capital work for the Clyde facilities. These guarantees were approved, as the first to be sanctioned under the scheme, but they provided little practical support to the shipyards.
The greatest help came in November 1922 when the Conservative Party regained power in Westminster. The outgoing Liberal Government had refused to advance TFA guarantees for investment in ships. The Conservatives realised that ship orders were essential to enable the shipping and shipbuilding industries to survive.
Pirrie-Kylsant Motor Ships[edit]
H&W needed a large volume of orders to occupy its massive building facilities. The primary lifeline for H&W came from series of diesel powered passenger liners for the Kylsant group. These orders became entirely dependent upon Government TFA guaranteed loans, some were not required by the shipping companies, but were merely ordered to provide work to H&W. Negotiating these loans however, was a painfully slow bureaucratic process.
With Pirrie's strange aversion to the far more practical geared steam turbine, the liners were fitted with diesel engines that were still in their developmental stage. The engines were expensive to build and maintain. The liners are usually referred to as Pirrie-Kylsant Motor Ships. They were designed by T C Tobin and were fitted with the odd looking trade-mark H&W funnel. This was fat, round, squat, steeply raked, with a horizontal top exactly parallel to the waterline. This gave the ships a somewhat ungainly appearance, but the designer was so pleased with his strange creation that he gave his ships two of them, including a dummy funnel. They also featured a severely square superstructure and steeply raked masts.

Photo 2: Union Castle's Carnarvon Castle, a typical Pirrie/Kylsant Motorship
US Immigration Restrictions on transatlantic migration[edit]
In the USA the resumption of immigration and the widespread unemployment that followed the end of World War I lent strength to an anti-immigration movement in America. The United States Administration expressed concern that the great influx of immigrants from Southern and Eastern Europe - especially the large number of Jewish immigrants fleeing persecution in Eastern Europe - was causing unacceptable changes in American culture. This was addressed through the Emergency Quota Act of 1921, which restricted the annual intake of European immigrants to 3% of the US population, as recorded in the 1910 census, segregated original nationality by nationality. No restrictions were placed on Caribbean and Central American immigrants, leading to long term American ethnic population change. The changes reduced the total number of European immigrants from 805,228 in 1920 to 309,556 in 1921-22. The effects of the reduction were mainly felt in the passenger traffic from the Mediterranean, leading White Star to abandon its Mediterranean service.
Restrictions were further tightened by the Immigration Act of 1924, which set the annual quota of any nationality at 2% of the number of foreign-born persons of such nationality resident in the United States in 1890. That revised formula reduced total immigration from 357,803 in 1923-24 to 164,667 in 1924-25. The law's impact varied widely by country; immigration from Great Britain and Ireland fell 19%, while immigration from Italy fell more than 90%.These restrictions had a devastating effect on transatlantic passenger lines.
Another Olympic collision[edit]
In 22 March 1924, Olympic was involved in another collision with a ship, this time at New York. As Olympic was backing from her berth at New York harbour, her stern collided with the Furness Withy liner Fort St George, which had crossed into her path. The collision caused extensive damage to the smaller ship. At first it appeared that Olympic had sustained only minor damage, but it was later revealed that her sternpost had been fractured, necessitating the replacement of her entire stern frame.

Photo 3: Furness Withy's Fort St George
The Death of Viscount Pirrie[edit]
In March 1924 Lord and Lady Pirrie left Britain on a visit to South America. Both had been unwell, but the voyage had such beneficial effect on their health that they extended their tour from Buenos Aires, around Cape Horn to Valparaiso and Antofagasta. While the ship was in this port, Pirrie caught a chill which developed into pneumonia. By the time the ship arrived at Panama, Pirrie was convalescing and he insisted upon being brought up on deck to view the canal. The result was fatal and he died on 7 June 1924, at the age of 78.
Kylsant obliged to take control of Harland & Wolff[edit]
The effects of the death of Pirrie upon H&W were extremely serious. He had made no practical preparations for his succession. His ambition and dictatorial methods had blinded him to the need to create an effective management team. He had promoted weak and ineffectual yes-men to senior positions, who were completely unaware of the Company's serious financial position. Control of the largest shipbuilding concern in the world fell by default to the Company's majority shareholder, Lord Kylsant, who had no shipbuilding knowledge whatsoever.

Photo 4: Lord Kylsant
Lady Pirrie was outraged. She had never liked Kylsant and regarded his seizure of control of H&W as impertinent and presumptuous. She wrongly believed that as a trustee of her husband's estate she automatically had voting control of H&W. In fact she was completely mistaken, as Kylsant's Royal Mail group owned 59% of the voting shares. Nevertheless, she persisted in an embarrassing campaign to try and bring pressure from Pirrie's business friends to remove Kylsant from H&W and appoint Lord Inverforth (the chairman of Andrew Weir) in his place.
Kylsant felt that the settlement of the Pirrie estate was the necessary step to resolve matters. He began to investigate the affairs of both Pirrie and H&W. To his dismay he discovered that both were in a precarious position. Pirrie's magnificent lifestyle had almost reduced him to destitution, with debts of £800,000. (A value of £36,000,000 in 2010) Pirrie's estate had insufficient funds to pay the servants' pensions listed in the will, let alone provide an income to his widow. Kylsant's instinct was to declare the estate bankrupt, but he was dissuaded from this course of action by Lord Inchcape and Lord Inverforth. They dreaded his widow making a nuisance of herself by going the rounds of everyone she knew in London for support. So Pirrie's extensive properties in Britain were sold and all of the companies that were associated with him were persuaded to join together and provide pensions to Lady Pirrie and the staff.

Photo 5: Pirrie's London house, Downshire House in Belgrave Square. It is now part of the Spanish Embassy. Pirrie also had mansions in Surrey and Belfast.
In a conciliatory move, Kylsant appointed Lady Pirrie life president of H&W. She remained unflinchingly hostile to him, however and bewildered by the state of her husband's finances.
It seems unlikely that Kylsant had been previously aware of H&W's equally disastrous financial position. When Kylsant appointed himself as chairman and began investigating the H&W private ledgers he was stunned to discover that the Company was on the verge of bankruptcy. The only safe Royal Mail group response would have been to face reality; close all or most of H&W and swallow the resultant investment losses. Kylsant felt however that H&W's plight was a serious threat to the survival of the entire Royal Mail group. RMSP, Union-Castle and the Elder Dempster companies, all had substantial share investments in H&W. These investments were in the shipping companies' balance sheets at cost but were in reality almost worthless. Group companies had also made cash loans of almost £600,000 to H&W. In addition, because of the complex cross-investments between the companies in the Royal Mail group, if the collapse of H&W caused one of these shipping companies to fail, this would have a domino effect throughout the group. As the entire group was increasingly dependent upon credit and Government loans, Kylsant thought it was imperative to avoid any public suspicion of failure.
Instead of Royal Mail raising money to cover the group's real investment losses, Kylsant's response to the massive problems posed by the H&W nightmare was characteristically cavalier. Within days he announced that H&W was to go public by the issue of £4,000,000 new non-voting preference shares. This move required the publication of H&W's accounts for the first time in its history, but Kylsant delayed that event by moving the Company's year end from 30 June to 31 December, thus giving himself a little time to massage the figures.
Against the background of the gloomy news from other public shipbuilding and engineering companies, the preference share issue was a disaster. Only 12% of the stock was subscribed, mainly from the conversion of existing loans to H&W. The rest of the issue was left in the hands of the underwriters. At least H&W received some badly needed funds, but until the underwriters could sell the stock, the entire Royal Mail group was cut off from the Stock Exchange as a source of finance.
The shipbuilder faced other massive problems. Pirrie had filled most of the Company's management positions with servile yes-men. The team had no knowledge of the finances of H&W; how estimates were prepared and contract details were a mystery to them. Decades of cost-plus Commission Club contracts had produced a management with no experience of the application of efficient cost control. Only John Craig of Colville's Steelworks had any overall management experience. John Craig was appointed deputy chairman and the two men devoted their attention to the education and development of the other board members.

Photo 6: John Craig
Kylsant and Craig also carried out a detailed investigation of H&W's financial situation. They were dismayed to discover that, except for the Commission Club contracts, every ship on the order book was being built at a loss. To make matters worse, Pirrie had already taken the eventual profit on the cost-plus contracts into the results for previous years. Even by the relaxed accounting standards of the 1920s H&W should have shown a loss of about £1,000,000 for the eighteen month 1923/24 accounting period. Kylsant needed to avoid disclosing the true trading position and that, despite the inflow of £4,000,000 from the creation of the new preference shares, the balance sheet was still in a precarious state. The fact that this was the Company's first public balance sheet was a great help - there were no previously published comparatives. Many of the new balance sheet descriptions were highly misleading. Kylsant's creative accounting disguised most of the Company's financial problems and produced a paper profit of £368,000. The City's favourable view enabled Kylsant and his team to concentrate on bringing work into the shipyards and trying to improve its productivity.
IMM Consolidation[edit]
IMM consolidated its passenger operations in response to the drastic reduction in the number US European immigrants. On 10 January 1925 the last American Line sailing was undertaken from Hamburg to New York by Minnekahda. Although her emigrant capacity was 1,900 passengers, she had only 234 on board. The ship was transferred to Atlantic Transport.

Photo 7: Minnekahda
All of Dominion's surviving passenger ships were transferred to Frederick Leyland ownership in 1921, although they continued under Dominion management until the new Regina was transferred to White Star in November 1925, while Dominion's final sailing was with their veteran Canada in August 1926.

Photo 8: Canada

Photo 9: Regina off Quebec
White Star Orders[edit]
In the summer of 1925 White Star attempted to replace the unsuitable Homeric and again ordered a 60,000 ton liner to be named Oceanic. H&W extended and strengthened one of its Belfast building berths for the proposed giant, but sadly White Star was forced to cancel the contract as it could not raise the finance needed to pay for the ship. White Star transferred the contract to buy Laurentic, a far more modest cabin-class ship for its Canadian service.
Ominously White Star demanded that Laurentic should be built under a fixed price contract. H&W responded by producing a thoroughly unsatisfactory austerity vessel, greatly alienating its customer. She was the last coal-fired, triple expansion major transatlantic liner and was already obsolete at the time of her delivery. Bizarrely, although she was intended and indeed named for the Canadian service, she was delivered with masts that were too tall to pass under the Montreal Bridge and they had to be cut down. The ship was considerably delayed by shortage of shipbuilding materials caused by a miner's strike and finally entered service at the end of 1927.

Photo 10: Laurentic
Purchase of Oceanic Steam Navigation Company - White Star[edit]
An announcement was made in April 1926 that IMM had received a British cash offer to buy White Star. It emerged that the £3.5 million offer was from a British consortium led by Furness Withy. Sadly the negotiations were suspended because of the buyers concerns about the economic impact of the British General Strike. In the autumn of 1926, when the effects of the miners' strike were at their worst, IMM gave notice to terminate its shipbuilding and shiprepair contract with H&W early in 1927 to enhance the White Star sale prospects. This was disastrous news for H&W as their Southampton and Liverpool shiprepair facilities had been established specifically for IMM's vessels. Shiprepair was the only consistently profitable part of H&W.
In desperation Kylsant made a knock-out offer of £7 million for Oceanic Steam Navigation Co (the legal name for White Star), which was accepted by IMM. Payment of part of the price was spread over ten years. Including interest on the deferred payments the total cost was £7.9 million.
White Star Line Ltd[edit]
The mechanism that Kylsant devised for the purchase was to create a new £9 million company, White Star Line Ltd as the vehicle for the transaction. He issued £5 million White Star 6.5% Preference Shares to the public, with the dividend guaranteed by Royal Mail Steam Packet Co. A further 4 million £1 ordinary shares were issued to other group companies, including Royal Mail, with only 10% of the nominal value paid-up. Kylsant's concept was that the balance of the nominal value would be called-up over the next 10 years to meet the deferred payments due to IMM. The crucial flaw in his plan was that legally the entire unpaid amount could be demanded by the Company at any time. Provided the Preference dividend was paid in full, the publically held Preference Shares had no voting rights, but if a dividend payment was missed the shares became fully enfranchised. In which event they could, in theory, stabilize White Star by pushing through a demand for immediate payment of the amount that was still outstanding on the White Star Ordinary Shares. The Royal Mail group companies had been so impoverished by H&W that very few had sufficient cash reserves to meet such a call. If they failed their White Star shares would be forfeited.
In addition to owning the ships operated as White Star Line, Oceanic controlled Shaw, Savill & Albion Co Ltd (SSA) by holding the majority of its Management Shares and 44% of its Ordinary Shares, with Sir John Ellerman owning the remainder. Oceanic also owned 60% of George Thompson & Co Ltd (who traded as Aberdeen Line), while SSA held the remaining 40%. As a result of the acquisition of these three companies on 1 January 1927, the Royal Mail group became the largest shipowners, as well as being the largest shipbuilders in the world.
With the acquisition of the White Star companies the opportunity was taken to rationalise the group's services. The Royal Mail transatlantic passenger service was discontinued releasing its liners. Ohio and Orca were transferred to White Star as Albertic and Calgaric respectively for employment on the Liverpool - Canada service, before moving to a London - Canada route in 1928.

Photo 11: Albertic (1923)a war reparations liner transferred to White Star from RMSP
At the end of 1927 the White Star passenger fleet consisted of: -
WHITE STAR ATLANTIC PASSENGER FLEET ON 31 DECEMBER 1927 |
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